THE STORY BEHIND IDENTAL

Engineered to Care

How iDental Used Product Thinking to Build and Scale a Dental Practice and Expand Preventive Care Across Racine

By Vivek Vasudeva

Every appointment depends on more than what happens in the dental chair. Scheduling, affordability, insurance, technology, and follow-up all shape a patient's ability to receive care.

Engineered to Care shares the story of how iDental worked to bring those pieces together, growing from a small practice in Racine, Wisconsin, while keeping patients, clinicians, and preventive care at the center.

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What's Inside

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A Local Story with Lessons for Healthcare Leaders

When Vivek Vasudeva started iDental, the practice welcomed only a handful of patients in its first week. The equipment and clinicians were ready, and the community needed care. Connecting that need with accessible services required more than opening the doors.

Drawing on his background in engineering, software operations, quality management, and reliability, Vivek approached the challenges surrounding care the way he had approached problems throughout his career: by focusing on the people who depended on the practice and working out what stood between them and the care they needed.

This book follows iDental's evolution through the decisions, setbacks, and improvements that helped shape the practice.

Written for dental practice owners, dentists, administrators, healthcare executives, operators, and product-minded leaders, this book offers a practical perspective on growing a healthcare organization while staying connected to its purpose.

WHO SHOULD READ IT?

  • Dental Practice Owners

  • Dentists

  • Administrators

  • Healthcare Executives

  • Operators

  • Product-minded Leaders

Inside the Book

  1. Understand what stands between people and care.

    Explore iDental’s early challenges, the affordability gap facing working families, and why access depends on the entire system surrounding treatment.

  2. Apply product thinking to everyday challenges.

    Define problems before choosing solutions, measure what matters, prioritize improvements, and test new approaches while keeping people at the center.

  3. Make prevention part of the design.

    Help patients seek care before pain forces the issue, make next steps clearer, strengthen handoffs, and choose technology that serves a real purpose.

  4. Build a stronger practice through people.

    Design for people under pressure, empower women and develop leaders, and build a sustainable business that can deliver on its promises.

  5. Grow while protecting what works.

    Follow iDental’s expansion from 23 to 44 operatories and explore how partnerships and ongoing improvement can support a broader preventive care mission.

Across five parts and 20 chapters, Engineered to Care follows iDental's journey and explores practical ways to make dental care more accessible, support teams, and grow responsibly.

From Racine to
Times Square, New York

Engineered to Care reached a new stage with a billboard appearance in New York City's Times Square, featuring author Vivek "Vick" Vasudeva and the book's cover.

For our iDental team, seeing this story displayed in Times Square is a proud moment. It brings broader visibility to a journey rooted in Racine and a mission to make preventive dental care easier to access.