Privacy Policy

Effective Date: June 3, 2026 Last Updated: June 3, 2026

1. Introduction

iDental LLC ("iDental," "we," "us," or "our") respects your privacy. This Privacy Policy describes how we collect, use, share, and protect information when you visit our website at identalwi.com (the "Site") or interact with us through online forms.

Important note about health information: This Privacy Policy applies to information collected through our website. It does not cover Protected Health Information (PHI) we collect, use, or disclose as part of providing dental care. The use and disclosure of PHI is governed by our Notice of Privacy Practices under the Health Insurance Portability and Accountability Act (HIPAA).

By using our Site, you agree to the terms of this Privacy Policy. If you do not agree, please do not use the Site.

2. Information We Collect

2.1 Information You Provide to Us

We collect information you voluntarily provide through forms and communications on our Site:

  • Careers form: When you apply for a position, we collect your name, email address, phone number, the position you are applying for, and your resume.

  • Newsletter sign-up: When you subscribe to our mailing list, we collect your email address.

  • Email correspondence: If you email us at frontdesk@identalwi.com or another address listed on our Site, we receive your email address and the contents of your message.

2.2 Information Collected Automatically

When you visit our Site, certain information is collected automatically through cookies, pixels, and similar technologies:

  • Device and browser information: IP address, browser type, operating system, device identifiers, and referring URLs.

  • Usage information: Pages visited, time spent on pages, links clicked, and other interactions with the Site.

  • Approximate location: Derived from your IP address (not precise GPS location).

2.3 Information from Third Parties

If you contact us through Facebook Messenger or interact with our Facebook page, Meta (Facebook's parent company) may share information with us according to their own privacy policies and your Facebook settings.

3. How We Use Your Information

We use the information we collect to:

  • Respond to inquiries and communications you send us

  • Review and process job applications submitted through our careers form

  • Send newsletter and marketing communications to subscribers (when this program is active)

  • Operate, maintain, and improve our Site

  • Analyze Site usage and performance

  • Detect, prevent, and respond to fraud, abuse, or security incidents

  • Comply with legal obligations and enforce our Terms of Use

We do not sell your personal information, and we do not use information collected through this Site for purposes unrelated to those listed above.

4. Cookies and Tracking Technologies

Our Site uses cookies and similar tracking technologies to function properly and to help us understand how visitors use the Site.

Types of technologies we use:

  • Essential cookies: Required for the Site to function (provided by Squarespace, our website platform).

  • Analytics cookies: Google Analytics and Google Tag Manager help us understand how visitors interact with the Site so we can improve it.

  • Advertising and social media pixels: Meta Pixel (Facebook) helps us measure the effectiveness of our advertising and reach relevant audiences on Meta platforms.

Your choices:

We do not currently respond to "Do Not Track" browser signals, as no industry standard has been adopted.

5. How We Share Your Information

We share information only in the following circumstances:

5.1 Service Providers

We share information with third-party vendors who help us operate our Site and business. These providers are authorized to use your information only as needed to provide services to us:

  • Squarespace — Website hosting and form submission processing

  • Google (Gmail, Analytics, Tag Manager) — Email communications and Site analytics

  • Meta (Facebook) — Advertising pixels and Facebook page interactions

5.2 Legal Requirements

We may disclose information when required by law, court order, subpoena, or other legal process, or when we believe disclosure is necessary to protect our rights, your safety, or the safety of others.

5.3 Business Transfers

If iDental is involved in a merger, acquisition, sale of assets, or similar transaction, your information may be transferred as part of that transaction. We will notify you of any such change.

5.4 With Your Consent

We may share information for any other purpose with your consent.

We do not sell your personal information to third parties.

6. Third-Party Links and Services

Our Site may contain links to third-party websites or services, including our Facebook page and Facebook Messenger chat. We are not responsible for the privacy practices of these third parties. We encourage you to review the privacy policies of any third-party site you visit.

7. HIPAA and Protected Health Information

If you are a patient of iDental, the medical and dental information we collect and maintain about you is protected by HIPAA and our Notice of Privacy Practices, which is separate from this Privacy Policy. Please do not submit Protected Health Information through our website forms or via unencrypted email. To communicate with us about your care, please call our office.

8. Children's Privacy

Our Site is not directed to children under the age of 13, and we do not knowingly collect personal information from children under 13 through the Site. If you believe a child under 13 has provided personal information through our Site, please contact us at frontdesk@identalwi.com so we can delete it.

9. Data Security

We use reasonable administrative, technical, and physical safeguards to protect information collected through our Site. Squarespace, our website platform, provides industry-standard security measures including encryption in transit (TLS/SSL).

No method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

10. Data Retention

We retain information for as long as necessary to fulfill the purposes described in this Policy, unless a longer retention period is required or permitted by law. General retention practices:

  • Career applications: Retained for up to one (1) year following submission, unless you are hired or we have a legal obligation to retain longer.

  • Newsletter subscriptions: Retained until you unsubscribe or request deletion.

  • General contact correspondence: Retained as long as needed to respond and for reasonable business records.

  • Analytics data: Retained according to Google Analytics default settings.

11. Your Privacy Rights

11.1 General Rights

Depending on where you live, you may have the right to:

  • Access the personal information we hold about you

  • Request correction of inaccurate information

  • Request deletion of your personal information

  • Opt out of marketing communications

  • Object to or restrict certain processing of your information

To exercise any of these rights, contact us at frontdesk@identalwi.com. We will respond within the timeframes required by applicable law.

11.2 California Residents

If you are a California resident, the California Consumer Privacy Act ("CCPA"), as amended by the CPRA, gives you specific rights regarding your personal information, including the rights to know, delete, correct, and opt out of the "sale" or "sharing" of your personal information. iDental does not sell or share personal information as those terms are defined under the CCPA.

You may also designate an authorized agent to make a request on your behalf. We will not discriminate against you for exercising your CCPA rights.

11.3 Residents of Other States

Residents of states with comprehensive privacy laws — including Virginia, Colorado, Connecticut, Utah, Texas, Oregon, Montana, and others — may have similar rights to access, correct, delete, and opt out of certain processing. To exercise these rights, contact us at frontdesk@identalwi.com.

11.4 How to Exercise Your Rights

Send your request to frontdesk@identalwi.com with the subject line "Privacy Rights Request." We may need to verify your identity before fulfilling your request.

12. Job Applicant Privacy Notice

If you apply for a position with iDental through our careers form, the information you submit (name, contact information, resume, and position applied for) is used solely to evaluate your application and communicate with you about employment opportunities.

  • We retain applications for up to one year unless you are hired.

  • We do not share applicant information with unrelated third parties for marketing purposes.

  • We do not sell applicant information.

  • iDental is an Equal Opportunity Employer. We do not discriminate based on race, color, religion, sex, national origin, age, disability, genetic information, or any other characteristic protected by federal, state, or local law.

13. Visitors Outside the United States

iDental operates from the United States. If you access our Site from outside the United States, your information will be transferred to and processed in the United States, where data protection laws may differ from those in your country. By using the Site, you consent to this transfer.

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. The "Last Updated" date at the top reflects the most recent version. Material changes will be communicated through a notice on the Site. Your continued use of the Site after changes are posted constitutes your acceptance of the updated Policy.

15. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us:

iDental LLC 1320 S Green Bay Rd, Racine, WI  (262) 223 0280 Email: frontdesk@identalwi.com Website: identalwi.com